Hola! I’m Nati Asher šŸ‘‹

Thank you for coming over! I’m an experienced Design Lead and UX Strategist. Currently Senior Director of Product Design at Salesforce, in the awesome Field Service UX team. Before that, I did cool stuff at Buildots, WeWork, Aqua Security, Citi and AVG Antivirus.

I mentor young designers on ADPlist, I write about design and I host “Menahalim Havaia“, the podcast for UX design managers in Israel. Iā€™m a happy mom of two kiddos, a rabbit and some fish.

View my CV

My Podcast šŸŽ™ļø

#13 – עמי×Ŗ שמיה: על ניהול וחיבו×Ø ×œ×Øגש מנהלים חוויה

בפ×Øק הזה עמי×Ŗ ואני דיב×Øנו על איך לה×Ŗנהל בצל מע×Øכו×Ŗ יחהים ×Øעילו×Ŗ בעבודה, ובכלל איך נוכל לשפ×Ø ××Ŗ ה×Ŗחושה האישי×Ŗ שלנו כמנהלים, ושל האנשים שעובדים אי×Ŗנו לאו×Ø ×”×Ŗמודדו×Ŗ עם דינאמיקו×Ŗ ×Øעילו×Ŗ, ובכלל בה×Ŗמודדו×Ŗ עם החיים עצמם.Ā  דיב×Øנו גם על: The Emotional Labor of Being a Leader ההמלצו×Ŗ של עמי×Ŗ: The First 90 Days The Making of a Manager Bouncing Back from Rejection ליקנדין: עמי×Ŗ שמיה
  1. #13 – עמי×Ŗ שמיה: על ניהול וחיבו×Ø ×œ×Øגש
  2. #12 – ויטלי מיז׳י×Øיצקי: דעו×Ŗ לא פופול×Øיו×Ŗ
  3. #11 – עומ×Øי דבי×Ø: יצי×Ø×Ŗ ×Ŗ×Øבו×Ŗ עיצובי×Ŗ
  4. #10 – דו×Øון אגוזי: הבדלים בניהול בין קו×Øפו×Øייט להטא×Øטפ
  5. #09 – אבי×Øן ×Øווח: איך נו×Ŗנים ומקבלים פידבק

My Latest Stories on Medium āœšŸ¼

šŸ”„ Things I wish UX candidates would ask me during interviews

šŸ”„ How I turned from being a UX Architect into a Product Designer (and you can too)

šŸ†• Elevate your CV: Insider tips from a decade in design recruitment

About dark spots and performance perception

7 things I learned from recording 7 podcast chapters on UX management

The decent way to recruit product designers

The unexpected benefits I got from writing about Product Design

The three questions your MVP landing page must answer

Knowing the business: A must skill for young designers

How to avoid getting in the loop of overcomplicated problems

Why you should delay going into design tools

Starting your design project on the right foot

My Life Outside of Work šŸ˜Š