Hola! I’m Nati Asher š
Thank you for coming over! I’m an experienced Design Lead and UX Strategist. Currently Senior Director of Product Design at Salesforce, in the awesome Field Service UX team. Before that, I did cool stuff at Buildots, WeWork, Aqua Security, Citi and AVG Antivirus.
I mentor young designers on ADPlist, I write about design, and sometimes participate on public speaking and teaching. Iām a happy mom of two kiddos and a lazy rabbit.
My Latest Stories on Medium āš¼
š„ Things I wish UX candidates would ask me during interviews
š„ How I turned from being a UX Architect into a Product Designer (and you can too)
š Elevate your CV: Insider tips from a decade in design recruitment
About dark spots and performance perception
7 things I learned from recording 7 podcast chapters on UX management
The decent way to recruit product designers
The unexpected benefits I got from writing about Product Design
The three questions your MVP landing page must answer
Knowing the business: A must skill for young designers
How to avoid getting in the loop of overcomplicated problems
Nati Asher 